GDPR covers all of Europe, and CCPA covers residents of California.
There are two main laws that protect people from receiving marketing communications from businesses without their consent - the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This article covers how to create an opt-in form in Mailchimp, a market leader in email marketing and automation. You also need explicit permission to send them marketing communications.
Just collecting their email address isn’t enough, though. No matter what type of business you run, your ability to drive sales and revenue depends in part on collecting the email addresses of your potential customers.
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